DPsense is a for profit business. Our scientists are also interested in conducting research in various areas to meet need of curiosity. How to align research projects with business strategy can be a very challenging issue for all the organizations similar to us. To deal with this challenge, we have three ideas in mind. First of all, we have been developing a research tool with our brand name. We hope this tool will be able to attract us business opportunities in the near future. Secondly, our strong web application development capability allows us to bid relevant business projects. Our staff often help client organizations develop custom online surveys and assessment tools. Thirdly, we expect our scientists to keep their minds open in developing tools with business potentials whenever possible when designing research project.